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Live Workshop2–4 hoursLive workshop for residential HVAC, plumbing & electrical owners

Marketing That Pays

Taught byHome Service Scorecard Official course
Live · 90 min
Coming soon

About this workshop

Where to spend, how to set it up, and how to know it's working — a field guide for owners of residential HVAC, plumbing, and electrical companies. We cut through the agency noise and show you which channels actually earn their keep, how to instrument them so every lead is trackable, and the handful of numbers that tell you whether your marketing is printing profit.

What you'll learn

  • Where to spend first — and what to cut
  • How to set up tracking so every lead is attributable
  • The marketing KPIs that predict profit: CPL, ROAS, LTV:CAC
  • How to tell a great agency from an expensive one

Session agenda

  1. 1Where to spend: channels that pay for residential trades
  2. 2How to set it up: tracking, call attribution, and your numbers
  3. 3How to know it's working: CPL, ROAS, cost per booked call, LTV:CAC
  4. 4Live Q&A
Home Service Scorecard

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