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Know if you’re winning. Every single day.

Turn your annual goal into a daily win plan.

Answer 5 questions. Get a personalized scorecard that shows exactly what your team needs to do today to hit your revenue target.
No spreadsheets. No complicated dashboards. Just one number every morning.

Know if you’re winning. Every single day.

Turn your annual goal into a daily win plan.

Answer 5 questions. Get a personalized scorecard that shows exactly what your team needs to do today to hit your revenue target. No spreadsheets. No complicated dashboards. Just one number every morning.

You set a goal.

But do you actually know if you’re on track?

Most home service owners set a revenue goal in January and don’t look at it again until November. By then, it’s too late.

You check your bank account and hope things are okay. You pull reports that don’t connect to anything. You feel like maybe you’re not cut out for the “business side.”

The problem isn’t you. The problem is you’ve never had a system that connects the big goal to the daily work.

The 4 Methods That Don’t Work

How most home service companies track performance

Spreadsheets

Boring. Complicated. Takes hours to update. Out of date by the time you finish. Your team never looks at it.

ServiceTitan Dashboards

50 metrics, no priorities. Confusing for managers, invisible to employees. You stare at it and still don’t know if you’re winning.

Monthly Reports

Shows up 2 weeks after the month ends. By then the damage is done. Walls of numbers nobody reads. Your team never sees it anyway.

Nothing

You “feel” like things are okay. You find out in November you were wrong. Your team shows up with no idea what they’re supposed to hit.

Managers drown in data. Employees tune out. And nobody knows what winning looks like.

None of these answer the one question that matters

“Am I on track to hit my goal today?”

What’s the Secret to a Successful Scorecard?

What’s the Secret to a Successful Scorecard?

Simple.

One that actually helps you and your team win.

What if you knew exactly what your team needed to do every single morning?

Not a dashboard with 50 metrics. Not a report you have to interpret. Just one number.

Your daily win number

  • Hit it today, and you’re on pace for your annual goal
  • Miss it, and you know before it’s too late

That’s what Scorecard does

How It Works

From annual goal to daily win plan in 60 seconds

Tell us your goal

Answer 5 simple questions: your annual revenue target, your trade, your customer types, and your team size. That’s it.

We do the math

Scorecard automatically calculates your monthly goals (adjusted for seasonality—because July is busier than February), your daily targets, and the 7 Core KPIs that actually drive revenue.

Check your Win Plan every morning

Open Scorecard and see exactly what needs to happen today. Leads. Calls booked. Service calls. Estimates. Installs. One screen. One number. No guessing.

FEATURES THAT ACTUALLY IMPROVE

Everything you need to know if you’re winning

The Win Plan

Available: Free

Your daily win number, calculated automatically

Tell us your annual goal, and we’ll break it down into monthly targets (adjusted for seasonality) and daily numbers for every department. No spreadsheet required. No math. Just “here’s what we need to do today.”

Overcomes:

Flying blind all year and finding out in November you’re behind.

Actuals vs. Planned

Available: $499/mo

See if you’re winning—in real time

Connect ServiceTitan and watch your actual performance stack up against your goals. Green means you’re winning. Yellow means pay attention. Red means fix it now.

Overcomes:

Guessing if things are “okay” and hoping for the best.

Adjusted Goals

Available: $499/mo

When you’re behind, Scorecard does the catch-up math for you

Missed your target last week? Scorecard automatically recalculates what you need for the rest of the month to get back on pace. No panic. No guessing. Just a new number to hit.

Overcomes:

The “we’re behind, now what?” spiral.

Department Views

Available: $899/mo

Find where the problem is in 60 seconds

Revenue down? Follow the trail. Are leads coming in? Are calls getting booked? Are techs closing? Department screens show you exactly where the breakdown is—so you fix the right thing.

Overcomes:

Throwing money at ads when the real problem is your booking rate.

Employee Scorecards

Available: $999/mo

Give every employee their own win number

Your techs don’t care about your $3 million goal. It’s too big, too far away. But “$1,795 today”? That they can do. Employee scorecards give each person their own daily target—so they know exactly what winning looks like.

Overcomes:

A team that nods at your annual goal and then forgets about it.

Leaderboard

Available: $999/mo

Turn performance into a game your team wants to win

Streaks. Rankings. Badges. When your techs can see where they stand, they start competing. Not because you told them to—because they want to win.

Overcomes:

Delayed insights that only show up when it’s too late.

Coach’s Corner

Coming Soon

When something’s off, Scorecard tells you what to do

Booking rate below 80%? Scorecard flags it and gives you the play: check your call scripts, staff peak hours, listen to 5 calls this week. It’s like having a coach watching your numbers and whispering in your ear.

Overcomes:

Seeing a problem and not knowing how to fix it.

What this actually feels like

Before Scorecard:

You set a goal and hope for the best. You check your bank account and try to guess if things are okay. You pull reports that don’t connect to anything. You feel like maybe you’re not cut out for the “business side.”

After Scorecard:

You wake up, check one screen, and know exactly what needs to happen today. When you’re behind, you know it early—and you know exactly what to do. You feel like you actually have a plan.

You feel like a CEO.

Simple pricing. Start free.

See your daily target with Win Plan
See your Daily Win Number
and Seasonality + 7 KPIs
Scorecard
$499/month

Track real performance

Daily win number

Seasonality + 7 KPIs

ServiceTitan connected

Actuals vs. planned

Adjusted goals

Win the Day + Coach’s Corner
Scorecard
$457.42/month

Track real performance

Daily win number

Seasonality + 7 KPIs

ServiceTitan connected

Actuals vs. planned

Adjusted goals

Win the Day + Coach’s Corner
Playbook
$899/month

Diagnose issues

Daily win number

Seasonality + 7 KPIs

ServiceTitan connected

Actuals vs. planned

Adjusted goals

Win the Day + Coach’s Corner

Department screens
Playbook
$824.08/month

Diagnose issues

Daily win number

Seasonality + 7 KPIs

ServiceTitan connected

Actuals vs. planned

Adjusted goals

Win the Day + Coach’s Corner

Department screens
MVP Best Value
$999/month

Whole team competing

Daily win number

Seasonality + 7 KPIs

ServiceTitan connected

Actuals vs. planned

Adjusted goals

Win the Day + Coach’s Corner

Department screens

Employee scorecards

Leaderboard + streaks
MVP Best Value
$915.75/month

Whole team competing

Daily win number

Seasonality + 7 KPIs

ServiceTitan connected

Actuals vs. planned

Adjusted goals

Win the Day + Coach’s Corner

Department screens

Employee scorecards

Leaderboard + streaks
Enterprise
Custom

21+ techs

Daily win number

Seasonality + 7 KPIs

ServiceTitan connected

Actuals vs. planned

Adjusted goals

Win the Day + Coach’s Corner

Department screens

Employee scorecards

Leaderboard + streaks

Why We Built…

We grew up in the trades. We built this for you.

We come from families of home service companies. We’ve seen what winning looks like—and what it doesn’t.

We’ve watched owners work 70-hour weeks and still not know if they’re profitable. We’ve seen them hit $3 million in revenue with nothing left at the end of the year. We’ve watched techs show up every day with no idea what they’re supposed to do. We’ve seen owners pour money into marketing and have no clue if it’s working.

Here’s the truth: most owners are so busy working in the business that they never learn how to run the business. And that’s not their fault. Nobody taught them. They’re great at the work—they just never had a system to know if they’re winning.

The bigger fight:

The trades are under attack.

Private equity is buying up shops in every market. Big holding companies—the ones that call themselves “Main Street” but answer to Wall Street—are coming into your town with endless money and resources. They’re trying to take the business you spent years building. The business you wanted to pass down to your kids.


If you don’t know how to compete, there may not be a business to inherit.

Our mission:

We built Scorecard for the independent owners. The family-owned shops. The ones who actually give a damn about their employees, their customers, and their communities.


We want your employees to make more money and take care of their families. To make more money, we want you and your employees to know what winning looks like every single day. We want your business to thrive so you can pass it down—or sell it on your terms. We want to equip the good guys to win.

Danny Peavey

Jason Arthur

So here’s the question:

Are you ready to win?

Ready to know if you’re winning?

5 questions. 60 seconds. A personalized win plan that tells you exactly what your team needs to do today to hit your annual goal.

No credit card. No commitment. Just clarity.