The Playbook
Simple plays to
help you win.
Plays that work. Ideas worth sharing. No fluff.
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All Plays
2 editions
Playbook #02
April 24, 2026
Stop Tracking Cost Per Lead. Track These Two Metrics Instead.
If you read our play on why ServiceTitan's booking rate isn't the full story , you already know the core issue: ServiceTitan only tracks phone calls as leads. Scheduling Pro, form fills, online bookin…
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Playbook #01
April 24, 2026
ServiceTitan Doesn't Give You a True Booking Rate. Here's the Full Story.
ServiceTitan's inbound booking rate is accurate — for phone calls. The equation is simple: Inbound Calls Booked / Lead Calls. If your team books 80 out of 100 calls, ServiceTitan shows you 80%. That n…
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