Stronger Leadership
Give owners and managers the visibility they need to lead with confidence and set clear priorities.
Built for home service marketers
Marketing Performance Scorecard
for Home Service Pros
See exactly which marketing efforts are driving growth and which ones are wasting your budget.
The problem
Most Marketing Reports Are Full of Numbers That Don't Matter
Clicks, views, and impressions may look good in a report, but they are just vanity metrics. They do not show whether your marketing is producing actual results and revenue — and that's the problem.
Marketing data is rarely connected to real business results.
You do not need more reports. You need to see what is working, what is wasting money, and where to invest next.
The solution
A Marketing Performance Scorecard
That is exactly what we built with Home Service Scorecard.
Connect your marketing data to real business results in one clear, user-friendly view.
With our scorecard, you can quickly see which marketing campaigns are creating value, which marketing channels need attention, and where your next dollar should go.
No scattered reports. No conflicting opinions. Just a clearer way to take control of marketing performance.
Turn Your Marketing Data Into Better Business Decisions
You can have the best marketing strategy in the world, but without clear visibility, you will never know whether it is delivering results. Here is what changes when your entire team can see marketing performance clearly:
Smarter Budget Decisions
Put more money behind the marketing that drives growth and pull back from what is wasting spend.
Shared Goals
Give leadership, marketing, and operations one set of numbers to work from.
Profitability Stays in Focus
Forget vanity metrics and track only the key performance indicators that matter.
Faster Action
Spot weak performance early and optimize before the budget is gone.
The Performance Link
A scorecard that connects marketing activity to business performance
Home Service Scorecard brings your most important marketing numbers into one clear view.
Instead of judging campaigns by clicks or impressions, you can see whether they are generating leads efficiently, producing revenue, and acquiring valuable customers.
The goal is not another dashboard. It is a simple scoreboard that helps you decide what to keep, what to fix, and where to invest next.
Channel Performance
Ad Spend
$12.4k
Qual. Leads
842
Revenue
$48.2k
G
Google Ads
Marketing Activity
$14,200
+12% Revenue Impact
F
Facebook Ads
Marketing Activity
$8,540
+24% Revenue Impact
E
Email Campaign
Marketing Activity
$2,100
-4% Revenue Impact
Business Performance Health
How it works
From annual goal to daily win plan in 60 seconds
1
Tell us your goal
Answer 5 simple questions: your annual revenue target, your trade, your customer types, and your team size. That's it.
2
We do the math
Scorecard automatically calculates your monthly goals (adjusted for seasonality), your daily targets, and the 7 Core KPIs that drive revenue.
3
Check it every morning
Open Scorecard and see exactly what needs to happen today. Leads. Calls booked. Service calls. Estimates. Installs. One screen. No guessing.
PERFORMANCE TRACKING
The Marketing KPIs That Matter Most
Most home service owners get stuck tracking metrics that don't contribute to the bottom line. Clicks and views are nice to have, but they may or may not bring in calls — so why are you tracking them in the first place?
Skip the vanity metrics.
These are the key metrics that show whether your marketing is creating real business value:
Core marketing KPIs
Qualified Leads
See how many real sales opportunities your marketing is generating.
Cost per Lead (CPL)
Know how much you are paying for each lead.
Return on Ad Spend (ROAS)
Measure the return on investment on your ad spend, which means how much revenue comes back for every dollar spent on advertising.
Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)
See whether the long-term value of your customers justifies the cost of acquiring them.
What makes these marketing KPIs different from the rest?
They connect marketing performance to business results.
Most marketing reports tell you what happened at the top of the funnel. They show where people are paying attention, but they stop short of showing whether that attention created valuable customers or profitable revenue.
Home Service Scorecard closes that gap.
We understand that you're running a business, so profitability has to be at the core of everything you do. These four performance metrics connect marketing spend to the outcomes that matter most: the quality of the opportunities you create, the revenue your campaigns return, and the long-term value of the customers you acquire.
Having this knowledge gives leadership a stronger basis for setting budgets, challenging underperforming channels, and making smarter marketing decisions that actually help take the company to the next level.
Built for Home Service Companies
A scorecard your team will actually use
Home service businesses move fast. Owners and managers need a simple way to understand performance without sorting through reports before every decision. Home Service Scorecard gives your team a shared view of the numbers, so everyone can stay focused on the results that move the business forward.
More Productive Meetings
Walk into every meeting with the numbers already organized, so the conversation can focus on action instead of data gathering.
One Team, One Scoreboard
Keep leadership, marketing, and operations aligned around the same goals and the same version of the truth.
Less Manual Reporting
See your marketing performance in real time without rebuilding spreadsheets or pulling numbers together by hand.
Benchmarks That Keep You Moving Forward
Keep your goals and past performance in sight, so you can measure progress against your own numbers and keep improving over time.
Profitability at the Center
Streamline decisions by clearly understanding how marketing contributes to the business's financial health.
Who this is for
Home Service Scorecard is built for teams that are ready to improve performance and win every day.
- Local businesses getting started with digital marketing
- Growing companies investing across several channels
- Established businesses struggling to maintain strong conversion rate results as budgets and lead volume increase
- Multi-location companies that need consistent visibility for lead generation
- Small businesses getting started with Google Ads and paid advertising
- Any home service business ready to invest in marketing to acquire new customers
You Already Have the Data
Why Is It Still So Hard to Make a Decision?
Your ad platforms already have reports. Your agency sends updates. Your business software holds the revenue numbers.
Each source shows one part of the story. None of them gives you a complete view of how marketing is affecting revenue and profitability.
Home Service Scorecard brings the numbers that matter together in one place, so you can stop comparing reports and start making decisions with confidence.
No more conflicting data. No more manual reporting. No more guessing which numbers to trust.
FAQ
Frequently Asked Questions
There is no single right answer. The best starting point depends on your market, budget, and current lead flow.
For many companies, local SEO, referral marketing, and email marketing are strong foundations. Paid ads and social media can expand reach, but it's important to have a solid lead-generation flow in place before investing in these channels.